5 Business books to re-read in 2021

The mind is like a curious tangle. We are constantly shuffling between a lot of white-noise today, and sometimes the more important things tend to skip our attention. Which is why, reading a book, a good one, more than once is usually a great idea. Sometimes, you may across concepts or ideas that you didn’t realize were there before.  Especially in the current scenario of persistent uncertainty, having a certain degree of clarity is a must for business leaders and anyone else who are coping with current times. Books are a great tool and resource to expand our horizons and see things differently.

Some of these books stand the test of time and age like fine wine. In many ways perhaps, the books highlighted below are more relevant today than they were before. Based on insights, let’s delve deeper into why these books could be a great fit for your reading list in 2021.

Awaken the Giant Within by Tony Robbins

Greatly influenced by the Tony Robbins’ mentor, Jim John who penned a book called The Five Major Pieces to the Life Puzzle: Awaken the Giant Within has a profound and actionable philosophy that has shaped its success. Robins delves deep behind the philosophy of success. Robbins uses a no-holds barred approach to lead its readers into some life-changing epiphanies. The book focusses on some techniques that have the potential for drastic change. While they are easy on paper, implementing them can be difficult for most. It is not a book that one should rush through and it is better to take actionable step-by-step approach.

Tribe of Mentors by Tim Ferriss

Is there a formula or recipe for success that can work for your specific situation? That’s what Ferris set out to find out. Hundreds of successful people in various fields were sent questions. Many responded to create the contents of this book. After all, you’d want to learn from someone who already has a proven track record of success, wouldn’t you? Key habits are identified and advise from the most impactful people in the world is measured. This book is an effective roadmap into a developing a mindset for success.

Triggers by Joseph Sugarman

A down to earth that delves into the psychology of marketing and is more comprehensive in its approach than the more popular Influence by Robert Cialdini.  The rather hilarious stories and analogies make understanding of the marketing concepts easy, fun and memorable.  As the name suggest, the book ends with a list of triggers and exercises that can be used in the real world to garner the results one seeks. These triggers can be used across a range of marketing/sales/persuasion scenarios to great effect.

In Search of Excellence by Thomas J. Peters and Robert H. Waterman Jr.

What does it take for companies to excel? This is a book that delves deep into the stories of companies who have achieved success and others that were over-zealous in their approach. The book offers insight into success and failure both. There are many narratives in this book that act as cautionary tales. While many of the companies in this book are no longer in existence, the conceptual advice still applies. Still relevant 30 years after it was written about insights into the principles of long-term success.

How to Win Friends and Influence People by Dale Carnegie

Arguably the most well-known in this list. This is a great book, even today, about people. It’s timeless and the techniques described in the book aren’t duplicitous. Carnegie elucidates upon 30 principles that can also be applied to business, with numerous examples that lend credence to the core ideas explained.