The pandemic has created major disruptions across businesses and economies. However, it has also presented organizations with an opportunity to innovate and adapt...

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

01 Mr SS Kim, MD, Hyundai Motor India Ltdcopy

The pandemic has created major disruptions across businesses and economies. However, it has also presented organizations with an opportunity to innovate and adapt...

In an exclusive interview, S. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd spoke on how Hyundai is India’s leading smart mobility solutions provider redefining the mobility landscape with products that take customer aspirations to new heights.

Give us a sense of understanding of Hyundai Motor India Ltd (HMIL) presence in India, product portfolios and market share?

Hyundai Motor India Limited (HMIL) is India’s first smart mobility solutions provider and the largest exporter since inception. As India’s progressive brand, Hyundai continues to redefine customer experiences by introducing products and services that suit the needs of millennials and Gen Z. Our product portfolio includes 12 models across segments starting from Santro, Grand i10 Nios, all-new i20, i20 n line, Aura, Venue, spirited new Verna, all-new Creta, Alcazar, Elantra, new 2020 Tucson & Kona Electric.

The demand for SUV’s continues to surge as customers love for Hyundai SUVs – Creta, Venue, Tucson and Kona Electric along with the newly launched Alcazar made us the highest selling SUV brand in India. We introduced Alcazar, a truly versatile six and seven-seater SUV that has captivated the hearts and minds of customers across the nation. With our stellar lineup of Five SUVs, we have secured market leadership in the SUV segment, capturing a market share of 22.2 per cent with a sale of 2,12,777 units till October 2021.

HMIL is a critical component of the company’s export business to Africa, the Middle East, etc. Expound upon Hyundai’s global business and the role Hyundai India plays in this?

As the country’s largest exporter of automobiles, Hyundai became the first Indian company to have surpassed the 10 millionth milestone in the second quarter of this year. During the successful export journey, Hyundai Motor India has won prestigious awards including – seven EEPC National and five South Region awards as the top exporter of the year for large enterprise category

Hyundai Motor India has won prestigious awards including – seven EEPC National and five South Region awards as the top exporter of the year for large enterprise category.

We are presently exporting through Hyundai Exports ‘Made-In-India’ cars to 85 Countries across five continents namely Africa (31 countries), Latin America (28 countries), North America (Mexico), Asia Pacific (14 countries) and the Middle East (11 countries).

How did HMIL navigate the pandemic and what policies have been put in place in terms of adapting to the changing business needs in a post-pandemic environment?

The pandemic has created major disruptions across businesses and economies. However, it has also presented organizations with an opportunity to innovate and adapt. At Hyundai, we commenced a very comprehensive social outreach program that has encompassed societies and communities to ensure appropriate aid reaches people in need.

There is positive momentum as customers are inclined towards personal mobility and want to own their preferred vehicle. The demand for new car purchases is healthy and we are putting strong efforts to meet demand despite various challenges faced by the auto industry in the current times.

How has the global semi-conductor shortage affected the company?

The global semiconductor supply constraint continues to be challenging resulting in lower production across the industry. We are closely monitoring the situation to optimize production in line with supply conditions and taking necessary measures such as adjusting production schedules.

How has the company been performing in the current quarter and what is expected in the short term as well as long term?

HMI’s strategy is to offer the widest range of cars across all fuel types and price points for maximum customer satisfaction. Our 6–7-seater SUV Alcazar is gaining wide acceptance from all corners of the country. Our recently launched motorsports-inspired i20 N line has also received an overwhelming response from millennial customers since its launch. We are confident that it will redefine the mobility landscape and take customer aspirations to new heights.

Hyundai Motor India Engineering is a centre with one of the most advanced research and development facilities which focuses on state-of-the-art product and design engineering and rigorous quality enhancement

[author title=”” image=”http://”]Authored by

Rahul Kamat & Team The Machinist[/author]

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members
This interview was first published in The Machinist, A Times Group Publication on 16th Feb 2022

 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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