Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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The VP of automotive software company and developer of embedded software products, Elektrobit India, talks about experimentation, automotive software innovation, server based vehicle network architecture and AI.

Satish Sundaresan speaks of the digital transformation of the industry through the integration of automation, software and cutting-edge technologies that merges real automobile navigation with the virtual.  And explains the dynamic development in the automotive industry, why the demand for electric cars is on the rise, and the move from conventional driving systems to individually designed ones.

While server based vehicle network architecture and service-oriented base automotive software might cause a shift of sourcing strategy within the sector. He speaks of how virtualization, robotics and AI would actually become part of the automobile offering strategy leading towards a possible neoteric vehicle lifecycle models across car manufacturers, and their business models including suppliers and its tertiaries

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members