Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

Abhijeet Gulanikar

Abhijit Gulanikar, President- Business Strategy, SBI Life Insurance, uncovers the way technology is changing the face of the insurance industry

As technology and its convergence with the industry ecosystem deepens, Abhijit speaks about the innovations that particularly excite him, either by way of product benefits or distribution mechanisms. Here’s what he had to say:

With the advent of technology in the ecosystem, solutions and information related to almost any topic is available at the click of a button. These ubiquity of technology results in exciting possibilities for insurers. It is now possible to provide the right message at the right time to assist the customers in making the right choice or to avail services efficiently.

Insurers are adopting various technologies to deliver great customer experience that starts from the customer influence, the brand touchpoints the customer interacts with, and the environment the customer experiences.

Digital influence will work both ways for insurance companies in reaching out to customers with need-based solutions and receiving customer’s feedback, demanding a certain service/solution directly from the insurer.

We now can ensure high quality for delivery of the product / service through digitally assisted process across the country.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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