Data analytics and behavioural science are changing marketing approaches For marketers, the ability to see what isn’t immediately apparent is shaping new-age business success stories. The data gathered and analyzed is only a part of these stories as it is …
Technology works in a world that exists; people live in a world that needs imagination. Read More »
As the lockdown gets lifted in stages across India, there is tempered optimism among marketers about a slow but sure revival of the economy. ET Insights conducted a survey among marketing stalwarts and leaders in the Indian industry to assess …
Technology takes centre-stage as marketers look at budget cuts Read More »
While economic fundamentals are strong 44% marketers feel it would take up to 1 year to revive rural markets. We got mixed response from 150+ marketers who voted that it would take between 1 to 2 years to revive rural …
We asked more than 150+ industry experts who sell in tier 2 and tier 3 cities to select what medium works for them. About 38% suggested video campaigns. Data science technologies and e-commerce were voted as 25% and 20% respectively …
Marketers think digital marketing can increase rural sales Read More »
