The new normal is one none of us imagined,and it will fundamentally challenge the fabric of business on the back of reshaped consumption patterns. However, it is also an opportunity to shine and for new ideas to come to the fore, as Sanjay Kothari, Chairman, Gems & Jewellery Skill Council of India (GJSCI) tells us.
Shaudhan Desai, CEO, Ornate, highlights how technology can help connect with consumers, understand their tastes and preferences, and figuring out their buying patterns, especially given the changes wrought by Covid-19.
Jewelry is an item of luxury that comes with a high price tag. The “touch and feel experience” is an essential part of the industry in India. Jewelers strive to please consumers with a grand shopping experience and customers love the attention and pampering. To replace this elaborate chapter of jewelry buying with a fully …
Balancing Online with Offline – Indian Jewellery’s New Normal Read More »
Jewelry in India is a traditional family business where two to three generations work together. The business is driven by a set of values and rules forged decades ago. It is this legacy that instills the feeling of trust in buyers and physical interaction completes the circle of trust. However, the equation has changed in …
The advantages and challenges of online Jewelry Platforms Read More »
Gold has always been India’s favorite metal, perceived as a safe haven for investment; and the trend continues despite the pandemic. No doubt gold jewelry sales have been negligible during lockdown, but post unlock, consumer demand is rising albeit slowly. While consumer sentiment is positive for gold, rising gold prices have increased the entry barriers. …
Rising Prices Can’t Curb India’s Appetite for Gold Read More »
