Companies are always formed with a vision and mission, but over the years, these often become irrelevant to business strategies and decisions. The pandemic however, urged the business community to return to their core purpose as a means to remain …
Using corporate purpose for the greater good: A charge for C-suit leaders Read More »
The past year has been very hard for the entire global population and more so for small businesses. Extended lockdowns, unprecedented disruptions and changed consumer buying patterns caused by the pandemic forced many businesses to opt for premature closures. But …
The chain of incidents that unfolded globally March 2020 onwards, have transformed the world forever. No crisis that the world faced in the past century can match the stature of Covid-19 pandemic. Even after 6 months of fighting the novel …
Decoding impacts of shifting consumer sentiments and behavior Read More »
