digital transformation - ET Edge Insights

Cloud-based communications is cheaper than maintaining on-premise communications is not a secret anymore

For the longest time, organizations have been constantly trying to balance and maximize ROI for all stakeholders, including customers. To make things more challenging, more changes in consumer behavior have been spurred by the pandemic. This triggered the sudden adoption …

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Looking through the lens into autonomous mobility

Auto & Transportation, Brands Speak

Constant innovation and subsequent development are the most crucial players in the process of evolution. Industries are evolving at a rapid pace and the automotive sector is racing ahead with numerous futuristic technologies making waves in the last decade. In …

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New Age Marketing – Driven by Purpose, Powered by Technology

Marketing

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” -Maya Angelou Much like this, iconic brands are built on making customers feel special and …

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Megatrends have proven to be key drivers of the elevator industry

Brands Speak

It is poignant to emphasise that the industries and sectors have radically transformed rather than simply stating that they have changed continuously over time. Technological innovations have aided businesses in gaining a competitive edge both domestically and abroad. Amit Gossain, …

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Global Competency Centers (GCCs) in India – A Leap to Newer Horizons

Brands Speak, Technology

In today’s dynamic corporate climate, organizations that truly stand out from the pack as clear leaders often have one common factor – they all embrace innovation. This mindset brings new ideas and energy to teams and paves the way for …

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Building Futuristic Banks in the Cloud

Brands Speak, Technology

“Banking is necessary, but banks are not,” observed Bill Gates way back in 1994. And while he also thought that 640 kilobytes should be enough memory for anybody, his views on banking could not be more relevant today, as the …

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The FinTech Effect: From Procedural to Paperless

Brands Speak, Fintech

If there is one sector in India that has witnessed an unprecedented transformation over the last few years, it is banking and financial services. Technology has almost completely changed the way that the financial sector works; it has also made …

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The essentials of marketing automation to unleash profitability

Brands Speak

Everyone on the internet is talking about the importance of marketing automation to make processes more efficient and effective. As of today, more than 51% of companies are using marketing automation in one way or another. However, if everything was …

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A unified cybersecurity strategy is the key to protecting businesses

Technology

Following the changes the pandemic has brought about in the business world, organizations have significantly increased their use of data and the internet. This, in turn, has increased the prevalence of cyberattacks and cybersecurity risks. Accounting firm PricewaterhouseCoopers recently released …

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Reinforcing Smart Practices to Build Customers for Life

Brands Speak, Technology

Today, India is on the map of global digital transformation for driving phenomenal innovations in the Engineering R&D (ER&D) sector. ER&D has emerged as one of the fastest-growing sectors in India, with a projection to reach USD 63 billion by …

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