Top 5 best brands on social media
Social media has changed the way in which people communicate, gain access to information, and interact with businesses. In this article, we examine five successful social media brands in India
Social media has changed the way in which people communicate, gain access to information, and interact with businesses. In this article, we examine five successful social media brands in India
Resilience not enough to craft a future-ready tech stack Read More »
The emergence of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, among others, has enabled brands to predict customer preferences and curate personalised experiences for them.
The Covid-19 pandemic has compelled the world to transform at an unprecedented speed. The past practices made way for new habits birthing a “new normal”. Massive shifts in consumer behavior are accelerating complete business reorientation. The impacts of these changes …
Habits hold immense power over the human mind, hence the proverb – man is a servant of his habits. A habit that is common to the greatest minds of the world, is the habit of reading books. Books spread knowledge …
How has customer experience evolved since the start of the pandemic. What is the role of technology in enabling businesses to adapt to the new normal? As customers of today continue to self-isolate and prefer digital and contactless engagement channels …
V. Viswanand, Deputy MD, Max Life Insurance, talks of deploying futuristic tech-based solutions to enhance the customer experience. We asked V. Viaswanand to share his thoughts on how technology can be leveraged to improve customer experience and engagement, here’s what …
Digital technology is transforming Max Life Insurance, find out how? Read More »
Keeping customers engaged and delighted was key to Myntra’s success during the lockdown, the fashion division of e-commerce firm Myntra’s CEO Amar Nagaram has said. “We started using user engagement during the first 21 days of lockdown where we were …