You must go out and talk to actual consumers: Ritu Mittal
The head of Marketing & Digital at Bayer’s Consumer Health Division thinks that meeting consumers in person is the best way to learn about them
The head of Marketing & Digital at Bayer’s Consumer Health Division thinks that meeting consumers in person is the best way to learn about them
“The volatility of global events over the course of the past year has seen record levels of audiences flocking to news media, in turn driving record levels of engagement and consumption across all forms of media. Brands continue to see …
“Consumers’ attention is the cornerstone of building a successful brand” Read More »
When things are transforming radically and you have an apt business idea that can address a growing demand, it’s better not to wait. The year 2021 is expected to propel the world towards a new, better and green future. New …
Our planet is faced with complex challenges born from political and economic instability, ever-growing human needs, rising inequality, and changing investor perspectives. These issues affect all of us, and the only way to navigate this reality is to follow a …
The case for sustainability, beyond business as usual Read More »