Since the onset of the pandemic consumer demand has shifted significantly. Fresh food being a part of the essentials never experienced a dearth of demand despite the pandemic shocks and succeeded in serving consumers adequately. However, the consumers’ approach towards …
Tracking consumer behavior shifts in fresh food retail, post Covid Read More »
India’s beauty industry was booming in the past decade, growing faster than US and estimated to be worth $ 20 billion by 2025. The expanding urban population would throng expensive salons and spas for pampering themselves without feeling the pinch. …
Exploring the changing face of India’s beauty industry during Covid-19 Read More »
Keeping customers engaged and delighted was key to Myntra’s success during the lockdown, the fashion division of e-commerce firm Myntra’s CEO Amar Nagaram has said. “We started using user engagement during the first 21 days of lockdown where we were …
