Agriculture

Indian Agriculture hasn’t changed in decades. Now, innovations in micro irrigation promise much change

Agriculture forms the mainstay of the Indian economy, with more than 50% of the country’s population dependent on agriculture and allied activities for their livelihoods. Agriculture and allied sectors together contribute to about 17% to the country’s gross value added …

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Must-read for Rural Marketers: 10 trends that are shaping fast-evolving rural e-commerce

In an exclusive interview with ET-Insights, Atul Sharma, Executive President, Bajaj Electricals reveals the key trends that will revolutionize Rural e-commerce in 2020.  He also shared his thoughts on how omnichannel strategies are reinventing Rural e-commerce along with an example …

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