In a brief interview with ET Insights, Shraddha Somani, Director of Key Account Management at LeadSquared, discusses the post-pandemic landscape, employee excellence, and more. Excerpts from the interview.
Can the industry anticipate brighter times now that COVID-19’s impact has subsided?
COVID-19 brought a surprising spike in the emergency need for beds and health facilities. This led to the realisation of the need for a digital ecosystem to optimise the resources available in the healthcare sector, which are human resources, talent resources, and equipment resources. At the same time, with the advancement of technologies like AI, VR, CMR, and a ministry initiated EHR, healthcare organisations are now enabling a system where the need for affordability and accessibility can be catered to with ease in a timely, accurate, and efficient manner.
In the growing age of virtual treatments and with advanced technologies like AI and robotics, various treatments have moved to non-invasive and robotic methods. A system like CRM integrates with all the possible systems in the backend to fetch the data in the front in a way that will not only help optimise the functionality from a historical standpoint but also help the organisation meet the futuristic needs of the consumers in India.
What makes your products different/unique from those of your competitors?
When we started, there weren’t a lot of B2C SaaS sales automation platforms designed to deal with high-velocity sales in the country. We noticed gaps in the process, which reduced efficiency and affected the overall revenue.
Furthermore, every customer and every region had different challenges. We understood that for any software to be successful, it must be relevant to the needs of that market. This led to building LeadSquared – a flexible, scalable, industry-first solution that adapts to customer processes, not the other way around.
Then, where most of our competitors choose to serve bigger B2B clients abroad, we offered products for B2C or B2B2C clients. We understood that the sales processes change from one vertical/sector to another. For instance, clients for the most part have a mix of online and foot-on-street sales processes. LeadSquared gives a complete and robust framework that helps automate sales and is an easy-to-use platform, as it is just a simple ‘click & drop’ setup. LeadSquared is the one-stop solution a company will ever need.
How do you reward outstanding performance in the workplace?
We have some of the best minds leading our teams across various functions. One gets an opportunity to work closely with them, learn, grow, and evolve. Everyone has complete autonomy over the work they do.
At LeadSquared we never miss an opportunity to reward the ones who have gone above and beyond. We have monthly rewards and recognition programs to appreciate the efforts of employees and those who have performed exceptionally. A growth mindset, a drive to learn, and a knack for execution are fundamental if you wish to work in LeadSquared.
Authored by – Shraddha Somani , Director – Key Account Management at LeadSquared.
