The Renault KIGER has established itself as an SUV like no other in the Indian market. After achieving success with the Renault TRIBER in the sub 4 metre SUV space, Renault’s KIGER improves upon the blueprint set by its predecessor. The KIGER has been designed by Renault for the Indian market and made its debut in India this year. However, given its rugged exteriors and plush interiors, it comes as no surprise that the KIGER exudes international appeal: It has an innovative design that has a host of muscular and sporty elements, which just like the TRIBER, disguises the fact that it measures just under 4 metres: It looks stunning and absolutely premium for an affordable compact SUV. Once again, the KIGER carries Renault’s insignia of roominess while blending technology with functionality.
A brainchild of the France and India teams of Renault, the KIGER in many ways exemplifies disruption in the automobile segment. Its value proposition is deemed to be like no other as it was introduced at a price of Rs. 5.45 lakhs in India. At the heart of the KIGER lies a new turbocharged 1.0L petrol engine that is great for an SUV in this segment.
The company’s pioneering product innovations have made it stand out and get established as among the strongest players in the vehicle segments that they cater to. With every product, Renault raises the bar with its innovative value proposition.
In many ways, it has raised the benchmark for design excellence in the Indian automobile industry and this is no small feat. Tastefully designed products with handsome rugged exteriors, state-of-the art interiors and an array of power packed features have become Renault’s hallmark. The KIGER too, apart from its various features, comes with multi sense drive modes that help the vehicle adapt better to a customer’s driving preferences.
The company has also been quite innovative with how it reaches out to customers. The Renault Virtual Assistant (RVA) is a novel way to reach out to customers across geographies and give them a uniform customer experience. Customers can use the RVA to have a hassle-free and seamless experience.. Further, with the Renault KIGER Virtual Studio, customers can access a state-of-the-art virtual studio that gives them a holistic view of their desired variant while being able to make online bookings, configure, and accessorize. Customers are also offered personalization options with accessories for the KIGER: 5 exclusive personalization packs are offered.
It is due to Renault’s innovative products, unique market outreach, and brand persona that has enabled it to achieve remarkable success in the Indian automotive sector, in its respective segments. It goes to show that market disruption is an opportunity for success in many ways. After all, with the right mindset one can turn a challenge into an ocean of opportunity.
Renault’s mindset also extends to its stakeholders. During the pandemic, the company focused on mitigating the risk of infection while maintaining a personal touch. The company has ensured that it offers a safe and hassle-free experience for customers and stakeholders alike. This has gone a long way in establishing market goodwill and trust for the company apart from its pioneering product offerings.
Today, Renault is leveraging its strong sales & service network and its workshops on wheels locations to reach new summits of success in India’s automotive sector. It has established itself as an industry pioneer and thought leader that has led by example.