Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members


While 2020 has been a challenging year for the overall economy, one industry seems to be sailing into the wind smoothly. The SaaS (software as a service) industry in India witnessed six unicorns in the year 2020!

The business continuity for software companies at the time of COVID can be attributed to the dire need for automation across different industries.

With remote workforce becoming the new normal, automation seems to be the only way for businesses to survive and thrive.

The Advent of Automation & SaaS Supporting the Future Growth

Digital technology adoption has helped not just big enterprises but even SMBs to enhance their value proposition in the time of crisis. Technologies like online attendance sign in, geo tracking of employees, desktop monitoring, project management tools and collaboration solutions proved to be a game changer in the time of Pandemic.

Techjockey, a software eCommerce platform has catered to 2500 plus SMBs and helped them leverage the latest technologies. Such online platforms have proved to be the catalyst for growth and business continuity, especially for those small businesses which are operating from far-off places and struggling incessantly with manual processes.

Subscription-based software services have further helped smaller businesses in leveraging the tech advantage. SMEs are shifting their business applications to the cloud and are streamlining the entire process from employee management to supply chain and sales.

SMBs Getting More Open to New Kinds of Software

The SaaS model has converted the upfront software expenditure into an ongoing operating expense, making software accessible to even SMBs. Small businesses have shown much enthusiasm for the adoption of digital payment methods, remote working tools, cloud-based asset management and logistics integration. The changing technology consumption model in India is making businesses tech enabled without any barrier of large upfront investments.

So Many Options for Business Software – How to Find the Right One

One bad investment can make or break your business, so how to pick the right software! Amid the 360-degree tech enablement, the importance of finding the right software cannot be ignored. After all, every business has its own success roadmap and growth parameters.

So, how to make an informed choice? Research undoubtedly plays a pivotal role in software buying. However, a buyer would end up spending more time and effort if he or she starts comparing and analysing the functions of different IT solutions offline. Online software buying seems to be a more viable option in today’s times.

Offline Software Buying Vs Online Software Buying

With SaaS making software accessible online, the trend of buying software through digital platforms in also on the rise. While offline software buying has geo-spatial limitations, online software buying through subscription model seems to be the game changer.

Online software comparison ensures more choices and a transparent deal. Imagine thousands of software solutions listed on a single online marketplace for business customers to compare, choose and buy!

With choices come the transparency in software purchase processes. Buyers can make a detailed comparison of different software options, get online demonstration in a simulated environment, compare prices and decide which one to buy.

For quite a long time, the Indian software industry remained unorganized with software companies operating in a localized setup. Online software marketplaces don’t just empower the buyers but also the software companies. In the era of digitization, such companies are getting more online visibility than ever, which is converting into greater reach and higher conversion.

When Buying Software, Consultation Matters

Online software buying is not just ‘pick and choose’, it’s ‘consult, compare & choose’. Experts in the field of IT solutions are playing a major role in ushering buyers through different options. Software consulting is often used by companies when they need an expert opinion regarding the compatibility of a software with their business processes.

Software consultation by experts is giving the much-needed push to the software eCommerce space. This availability of online software demonstration on Techjockey is helping businesses differentiate between old, non-performing technologies and those which are programmed to enrich their work and productivity.

Reviews by Your Business Peers – The Pulse of Any Software Business Right Now

In 2021, software buyers are likely to be more empowered than before in terms of software choices. Any business which downplays the power of delivering outstanding experiences now would struggle to retain their existing customers and attract the new ones. A great customer experience equals to a positive shout out by them! The voice of customers is becoming louder than ever, and we are all ears.

Software companies can win the trust of their customers by creating a smooth implementation and after-sales processes. At the same time, they need to create a platform where customers can voice their opinion loud and clear. After all, customers are the brand advocates in the real sense!

User-generated reviews have become the synonym for establishing the credibility of any product or service in the eCommerce space. And the same applies to software when buyers are planning to make the online purchase. Software sellers can make the most of this trend by providing customer-generated reviews on their online platforms and creating a transparent software buying environment.

Wrapping Up

Digital ways of working have become mainstream and are here to stay. Small businesses need to make smarter software choices to overcome all possible challenges that the pandemic phase poses. Expert guidance and the voice of customers can further help in making businesses empowered like never.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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