Renault TRIBER Changes the Status quo

Renault has become a shining beacon of hope for the automobile industry: Known for its world-class-innovations, the company has achieved growth despite the challenges and industry disruptions. The Renault TRIBER, a globally acclaimed product, continues this tradition of strong innovation and an unmatched value proposition in India. An outcome of a joint project between Renault teams in India and France, the Renault TRIBER was specifically designed keeping in mind opportunities for innovative products in the Indian market.

Nouveau Renault TRIBER

By adding the EASY-R AMT option, Renault has further consolidated the Triber’s USPs of being Flexible, Affordable, and Attractive. For Indian customers, the compact, robust, and attractive design makes the Triber immediately appealing. The Triber is modular and versatile and is an engineering feat for Renault, due to its rather unique value proposition for a vehicle that is less than 4 meters long. Despite its rather compact frame, the TRIBER is sturdy and roomy despite being compact, fuel-efficient, and comfortable enough to accommodate 7 adults.

Renault’s strong slew of product offerings has enabled it to grow in India in an era of unprecedented change and market disruptions. Renault brings its insignia of design excellence, cutting-edge-technology and adaptability in a modular package with the Renault TRIBER. Renault is already recognized as a market leader and a game-changer for the segment it operates in. Renault’s previous offerings in the Indian market, the DUSTER and KWID have already struck a strong chord with Indian consumers.  The KWID, which was first launched in India before it was taken to international markets, is one of the group’s top selling cars globally. Similarly, the TRIBER too is a ‘Made in India’ offering.  It is Renault’s Chennai plant where the TRIBER is being manufactured and sold at competitive prices in the Indian market.

Nouveau Renault TRIBER

The TRIBER has become popular and successful in a short period of time among car buyers with more than 75000 happy customers in India.  In many ways, the Renault TRIBER is an evolution of the design paradigm set forth by the KWID. The TRIBER also closes the gap between the KWID and Renault’s SUV offerings in India. Due to its immense popularity, South Africa and the SAARC region have become key export markets for the TRIBER. Renault has plans to further expand into the SAARC region and other parts of Africa as well.

Staying true to its commitment to keep building on the success of TRIBER with breakthrough product innovations, Renault India has launched the all-new Renault TRIBER MY21 at an attractive and unmatched starting price of INR 5.30 Lakhs. The all-new TRIBER MY21 with new advanced features is a breakthrough product in terms of innovation and modernity, providing more value and making it even more Flexible, more Attractive, and yet Affordable. Offering enhanced passenger comfort, the Renault TRIBER will now come with Steering Wheel Mounted Audio & Phone Controls along with Driver Seat Height Adjust feature, adding to the flexibility of the car. Accentuating the attractiveness of the car, the all new TRIBER will have Dual Tone Exteriors across all colour options, a new body colour – Cedar Brown and LED Turn indicator on ORVMs.

Renault’s domestic wholesales rose by an astounding 278% in March 2021. Its ambitious roadmap is emblematic of the resilience of the automobile industry. Renault’s unwavering focus on innovation and meeting stakeholder priorities with the utmost precision has given it an edge over its competitors. Renault has ensured the safety of its stakeholders during the pandemic.. The company has also expanded its network reach to more than 500 sales and 475+ service touchpoints, that include 200+ Workshop On Wheels locations across the country. This is in support of Renault’s keen focus growing its presence in rural areas as part of its expansion plans. Today, Renault has fast become a force to be reckoned with in India’s automobile industry. Renault intends to continue developing innovative products that will play a crucial role in India’s automobile transformation landscape.

Nouveau Renault TRIBER

 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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