Onboarding Millennials to Life Insurance Plans

Gain views on millennial mindset, their buying behavior and how technology can be used to cater to their need and help insurer win their mindshare. Key industry leaders from companies like HDFC Life Insurance, Max Life Insurance, SBI Life Insurance, Life Insurance Corporation of India and many more discussed the future of insurance products.

Moderated by Amit Roy, Director Insurance & Allied Businesses, PWC, they stressed on the importance of simpler, smaller, flexible and intuitive product and need for continuous research with data-based analytics for designing such products. Some of the current trends such as bite sized insurance, wellness connect, social ninjas etc. came up during the conversation.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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