Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members


Utilizing low-code software applications and intelligent automation platforms, processes can be aligned, automated, and optimised to speed up digital transformation. Firms have quickly adapted end-to-end enterprise automation and unique, scalable BPM solutions by integrating these technologies into core business operations.

Corporate automation has been the buzzword with firms gradually seeking to gain from numerous digital initiatives in the market. To give us a clearer view of leading corporate automation, Venkatesh Ramarathinam, CEO of Vuram, a Chennai-based automation platform provider, shares different perspectives on aided industries, technology solutions in the new normal and closing the gaps in a digitalization-friendly environment.

Q: Can you provide some examples of how automation has aided industries?

A: Automation accelerated the growth, aiding industries to reach their maximum potential by leveraging the optimum use of resources at their disposal. Taking over mundane and repetitive activities, technology solutions add efficiency to operations, allowing the human potential to be invested in qualitative ways, resulting in higher productivity, eliminating errors, creative exposure, and job satisfaction.

As industries are adopting a remote or hybrid work approach, automation smoothened the transition ensuring visibility and efficiency in operations. Adoption of technologies also increased productivity and profitability without cost-intensive infrastructural upgrades at a time of economic crisis.

Q: With rapid digitization, how will technology solutions have aided firms in the new normal?

A: Technology solutions have accelerated the pace of recovery by improving the quality of work, reducing wastage, and optimizing resources. The solutions enable enterprises to increase production and profitability with minimal investments compared to other alternatives while ensuring resilience and operational efficiency. Organizations also benefit from supporting innovation and creativity aided by technology, resulting in exploring new areas of collaboration, and developing new products, and solutions for the market.

Q: What, in your opinion, is the most important aspect of your brand as technology evolves?

A: Right from our inception, we have been very clear on what will work for us. Being a people-centric organization, we very firmly believe and demonstrate through daily practices that our people run the business and the organization’s role is to facilitate and create a productive, happy work environment with the highest degree of transparency, decentralized decision-making, and autonomy for innovation. As technology evolves and as we continue to evolve, the one thing that will stay constant and be a critical aspect of our brand is our culture, which focuses on staying people-centric.

Q: How has your brand adapted to the rapidly changing technological trends?

A: We are at the forefront of this change and are in ways leading the change in the enterprise software segment. Traditional development methodologies were challenged by application development platforms and we embarked on that journey 11 years ago. Today, it is no longer a question of one particular technology disrupting existing practices; application development has taken a holistic meaning and purpose, connecting enterprises in a meaningful and value-driven automation journey towards digital transformation. We are leading this change for our customers and contributing our bit to their hyperautomation journey.

Q: Is there an unresolved digital divide in the Indian context? What steps must be taken to create a digitalization-friendly environment?

A: Software as a service (SaaS) and fit-for-purpose software products are leveling out the digital adoption across industries of varying sizes and purposes. However, there still is a significant opportunity for digital adoption in traditional businesses and the Micro, Small, and Medium Enterprises (MSME) segment. The mindset with traditional firms and some new firms that are coming up is to get the business going and then focus on technology to achieve any improvements. However, there are many advantages of looking at a tech-first approach to a new business or when revamping an existing business.

Consulting and service costs are still high for much wider technology adoption in the mass market. Software pricing and flexibility around licensing lacks the innovation required to onboard users of all segments/sizes. The current pricing, licensing, and servicing are more aligned to the big spenders, and practically so. Innovation in software engineering and innovative multi-purpose products that allow business users to rapidly build their applications would be a thing of the near future.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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