Watch this candid conversation between Prasoon Joshi and Harris Diamond of the McCann Worldgroup. Harris Diamond draws on his years of experience as marketer extraordinaire to offer some vital tips to brand custodians in these trying, tumultuous times. Keeping your brand alive in a meaningful way while not sounding tone deaf or insensitive is a fine tightrope to walk, and Harris offers his mantras to achieve this objective.
Golden rules for brand building
