Elon Musk ditches the ‘bird’: The end of an era

To rebrand Twitter, Musk has given a bold makeover to the previously famous ‘bird’ logo

On Sunday, Musk announced that he wanted to change Twitter’s logo and asked his huge follower base in a poll system if they would be in support of changing Twitter’s color scheme from blue to black. Following that, he replaced the famous bird logo with a new minimalist logo – an ‘X,’ against a black background. Moreover, Musk and Linda Yaccarino also posted a picture of the new logo being projected on Twitter’s San Francisco headquarters with the caption, “Our headquarters tonight.”  

“And soon we shall bid adieu to the Twitter brand and, gradually, all birds,” said Elon Musk in a tweet on the topic. Musk has been updating his company’s name to ‘X,’ starting with renaming Twitter’s corporate name to ‘X Corp.’ as soon as he acquired Twitter in October. Even his rocket and spacecraft manufacturing and launching company is famously known as ‘SpaceX.’ His recent announcement about the launch of his new company, ‘xAI,’ an upcoming rival to ChatGPT, also revolved around ‘X.’  

Elon Musk’s fascination with the letter includes his ambitious vision of turning Twitter into an “everything app,” with aspirations to rival China’s renowned ‘WeChat.’ His goal is to transform Twitter into a global marketplace, expanding far beyond its existing features and capabilities.

In response to the creativity of Twitter users attempting to rephrase the famous term “Tweets” into imaginative alternatives like “Xpressions,” “Xeets,” or “Xclaims,” Elon Musk stepped in to clarify the situation. In a tweet reply, he definitively announced that henceforth, the messages on the platform will be referred to as “X’s,” putting an end to the confusion.

Elon Musk’s announcement about renaming Twitter messages as “X’s” has sparked significant criticism among fellow Twitter users. Users have expressed their discontent with the update, arguing that the change seems unnecessary. As of now, the new logo has been surfaced and updated across the desktop Twitter versions.

However, the update is yet to arrive for smartphone users – which will happen soon enough. If users search for ‘X.com,’ they will automatically be redirected to the Twitter homepage – try it!