Eco-friendly fashion in vogue despite higher pricing

More than half of the respondents are willing to pay more for sustainable fashion, according to a survey we recently conducted amongst thought leaders, heads of state, policy makers, academicians and corporate heads.

Of the people polled, 66+ per cent said they were willing to pay more for sustainable fashion so long as it was good value for money.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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