The biggest trend in consumer behaviour that we are seeing is linked to digital adoption. According to most consumer surveys, over 25% of consumers are buying online for the first time across multiple categories of goods and services. With 75% of our customers doing research online before visiting physical stores, we have initiated virtual and hybrid selling. About 90% of our customers use various digital tools like contactless payments, virtual walkthroughs, room planners & product configurators to cater to this newfound trend.
We have blended digital and retail stores to deliver a truly omnichannel experience to customers. Currently, we have 450 exclusive showrooms and 520 dealer outlets across India. We have established a very comprehensive supply chain network due to our offline business, and that is the biggest advantage we have in comparison to other players who are going from online to offline.
With design thinking being the root of every innovation, Godrej Interio is offering an essential range of affordable products that come with good quality, functionality, design, and sustainability at an affordable price with an assured warranty to the customers. The idea is to offer a wide range of well-designed, functional home furnishing products that are affordable, keeping in mind the customer’s wallet and needs. We are also looking to consolidate and scale our interior services footprint across the country offering end-to-end home interior design and execution.
Decoding consumer mindsets by understanding key consumer trends and how the brand addresses them
