Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members



Data is the mitochondria of an organization – it powers the operations, keeps the workforce running, delivers competitive advantage, and more.

Bad actors are aware of this and have developed new strategies beyond encryption to target and use essential business data. Companies of all sizes are struggling to protect their vital business data as cyber threats continue to develop and get more complex. The necessity for security controls to keep up with these threats increases naturally as ransomware becomes more sophisticated.

Peeking at the threat landscape: From ransom to data exfiltration and leakage

Cyber Threats have increased to record levels and are still growing in sophistication and extent with the single aim of compromising your systems and your data. And while ransomware gangs continue to focus primarily on encryption, bad actors have diversified and now use double- and triple-extortion strategies tactics like data exfiltration or leakage to steal data from enterprises.

Exfiltration and leaking provide unique difficulties and demands for data security in both situations, going beyond simple post-encrypted state recovery. Over 83% of ransomware attacks today involve some form of data leakage, exfiltration, or theft.

Early Warning

Until now, the focus of data protection has been on the capacity to recover after a compromise, providing a crucial component to business continuity and ransomware readiness. However, with new cyber motives emerging, recovery alone is no longer sufficient and frequently enters the picture after the damage has already been done. Businesses today want new solutions that alert them to threats before their data is compromised since bad actors are no longer merely interested in holding data hostage.

The era of cyber deception

Attackers rarely achieve a successful breach using a single-minded approach. Threat actors boost their chances of making a profit by diverting their assault techniques and using several routes to their target—critical corporate data. The concept of deception technology is to divert enemies’ attention from the organization’s infrastructure by giving them the appearance of success.

Cyber deception actively fights against threats that have successfully bypassed or breached client environments, in contrast to conventional security systems that try to harden and fortify your perimeter from threats. Cyber deception solutions engage malicious actors as soon as an attack starts using sophisticated decoys. This provides a multi-layered defence against continuing attacks and gives companies the tools they need to quickly identify and stop quiet threats before any data is compromised, lost, or harmed. Threat actors’ pathways are studded with sensors that reveal even the stealthiest of attacks and entangle them in a workable misleading network from the moment they gain access to your crown jewels.

007 of cyber security

Metallic® Threat Wise™ delivers integrated cyber deception to proactively defend data – enhancing recoverability, before encryption, leakage, exfiltration, or damage. It blends game-changing early warning signals with rapid response capabilities to enable clients to quickly identify latent and quiet threats traversing network settings and neutralise otherwise undetectable attacks before they do any harm. Even the stealthiest zero-day assaults are stopped despite their best attempts to evade traditional security measures and detection technology.

Indeed, Metallic is leading into the new era of data protection – the single solution capable of identifying, deceiving, and recovering from threats across your data estate.

Authored by – Balaji Rao, Area Vice President, India & SAARC, Commvault

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members