Content creators should focus on Indian culture to expand audience: Imtiaz Ali

Second instalment of the conversation with Imtiaz Ali, maker of superhit blockbusters like Jab We Met, Rockstar & Tamasha. Here, he talks about the kind of content that he is working on keeping in mind the expanding global audience and about how the traditional star system is making way for the unconventional stars of the digital medium.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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