Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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With the introduction of the new C5 Aircross SUV in India next year, Citroën pursues over 100 years of innovation as a truly “human” centric brand striving to enhance “comfort” in its cars. The Citroën C5 Aircross SUV is an ultra-modular SUV that demonstrates Advanced Comfort with its unique patented suspension design utilising Progressive Hydraulic Cushions® and Advanced Comfort seats, embodying the ambition of the Brand to deliver comfort to the occupants.

Few car manufacturers can evidence such a consistent history of innovation for the sake of comfort, an attribute that has been a defining hallmark of the company’s cars since the first Citroën took to the roads in 1919. Citroën relies on this legacy with its Citroën Advanced Comfort® programme, an approach that has been inspired by customers, laying the foundations for a global and modern 360° comfort through 4 main criterias: driving comfort, living comfort, functional comfort & comfort of mind.

Citroën has always focused on suspension and seating as key elements in improving ride comfort. But many of its earlier innovations in comfort can be linked directly to the more modern Citroën Advanced Comfort approach. The company has pioneered a range of comfort innovations throughout its history. The modern approach to comfort has seen the arrival of new materials and advanced technologies to create new experiences for drivers and passengers.

Looking back, it’s clear that many of these have contributed to Citroën’s modern concept of comfort. To address the ongoing development of ‘Citroën comfort’ in the 21st century, the company has framed its expertise in comfort under a new development project, known as the Citroën Advanced Comfort® programme. The programme seeks to define a new dimension of comfort in vehicles, and pursues four objectives to enhance comfort in its latest cars:

  • Driving comfort – filtering out exterior interferences for a smooth ride and calm, quiet cabin
  • Living comfort – simplifying life on-board with functional storage compartments, intelligent packaging, and generous space
  • Functional comfort – creating a more comfortable drive with intuitive technologies,
    driver aids, and connectivity
  • Comfort of mind – ensuring the peace of mind of driver and passengers, with clear
    information displays and a relaxed interior ambience to enhance driving pleasure

Each of the themes under the Citroën Advanced Comfort® programme builds on the historic innovations that have contributed to Citroën’s reputation for comfort over the last 100 years.

HIGHLIGHTS OF CITROËN COMFORT INNOVATIONS

Filtration of the road

Citroën has been a pioneer with the hydro-pneumatic suspension system inaugurated on Traction Avant, then with Hydractive suspension, blending the best of hydraulics and electronics. The recent launch of New C4 Cactus and New C5 Aircross SUV confirms that the Brand seeks a perfect damping of the road surfaces, to provide the occupants a feeling of being on a magic
carpet.
­

View of the road

Citroën DS’ turning headlights were able to illuminate the road even in the corners for the first time in the car production, allowing drivers to discover a new way of driving, with more safety and serenity.

Lightness

Citroën cabins have always been bathed in light, for example with 2CV’s opening roof, or more
recently with C4 Picasso’s panoramic windscreen ­

Easy to read information

Citroën has always been a pioneer in the way of displaying driving information. The most useful elements are displayed as naturally as possible to the driver, so that he can focus on the
road. For example, CX’s revolving drum speedometer, C6’s heads-up display, or C4 Picasso’s wide digital cluster in 2013.

Ergonomics and ease of use

Citroën has always innovated to help the driver’s movements with ‘satellite’ practical controls around the steering wheel, inaugurated on Visa and GSA. ­

Practical and useful storages

Comfort is also the ability to drop and store everyday items. Citroën has been the first to propose innovative and reachable storage places, like Berlingo’s Modutop or C4 Cactus’s Top Box.

BRINGING COMFORT TO CUSTOMER SERVICES

In India, Citroën will introduce ATAWADAC (AnyTime AnyWhere AnyDevice Any-Content) Seamless Digital Customer Experience.

  • Any time: 24X7 online sales, accessories, used car, services, finance and insurance
    services
  • AnyWhere: Experience the car in all dealer formats or even within the comfort of
    home, Service-on-wheels at any location, pick up and drop facility for car servicing,
    new car delivery at home ­
  • AnyDevice: Stay connected from smartphone/tablet/laptop to dealership ­
  • AnyContent: Configure car and services. Used car evaluation and trade-in in 30
    minutes

New technologies, modern production techniques and innovative designs have played a crucial role in developing the comfort for which Citroën is well known. In the modern era, ‘comfort’ doesn’t simply refer to the physical comfort of the driver and passengers. The development of modern vehicles is already placing a new level of importance on comfort for all the occupants of a car. Citroën’s philosophy is focussed on creating greater peace of mind for people who drive for pleasure, everyday commute or business, ensuring & maximising comfort
on all journeys.

As the 21st century goes on, the Citroën Advanced Comfort ® programme will cater to vehicle buyers in different segments and ensure that comfort remains a key element in the brand’s DNA for decades to come.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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