Brands Speak - ET Edge Insights

The Evolution of Messaging (Chat) Apps

A decade ago, people used text messaging to connect with friends and family. Today, messaging apps have become essential tools not only for personal communication but also for running businesses. Consumers live on their mobile devices and spend more time …

The Evolution of Messaging (Chat) Apps Read More »

Emergence of conversational commerce and its impact on business

Brands Speak

The current way of talking to customers is getting more expensive and yielding fewer results. The main reason is that businesses speak to vast audiences, making communication impersonal and ineffective. Great conversations that lead to conversions can happen only when …

Emergence of conversational commerce and its impact on business Read More »

How an Outcome Based approach can bridge the gap in education?

Brands Speak, Education

Outcome Based Education (OBE) is one of the significant developments in the Indian education system and implemented across many institutions in India as well abroad. It is one of the transformations in the education sector where this methodology focuses on …

How an Outcome Based approach can bridge the gap in education? Read More »

Looking through the lens into autonomous mobility

Auto & Transportation, Brands Speak

Constant innovation and subsequent development are the most crucial players in the process of evolution. Industries are evolving at a rapid pace and the automotive sector is racing ahead with numerous futuristic technologies making waves in the last decade. In …

Looking through the lens into autonomous mobility Read More »

The Power of Software to Enable Circular Economy in India

Brands Speak, SDGs and ESG

As the world moves towards a sustainable future, enterprises are making even greater efforts to become more sustainable, with some expressing their intent to go beyond carbon neutral and into carbon negative. This has brought forth the benefits of circular …

The Power of Software to Enable Circular Economy in India Read More »

Clearing the path for HUL’s next generation of women in leadership

Brands Speak

“A few years ago, an incident got me to reflect on what it meant to create a truly inclusive environment, when an employee came up to me and shared a very personal experience of how often they felt like they …

Clearing the path for HUL’s next generation of women in leadership Read More »

Three ways to improve your data strategy and boost growth in financial services

Brands Speak

The inventor Charles Kettering once said: ‘If you have always done it that way, it is probably wrong’. The financial services industry knows this better than most; only through continuous change and innovation can firms in the sector keep up …

Three ways to improve your data strategy and boost growth in financial services Read More »

Traversing the Security Landscape: From Urgency to Action

Brands Speak

As technology transforms the health and materials sciences, energy, transportation, and a wide range of other businesses and areas, we will make more progress over the next ten years than we have over the previous one hundred years combined. The …

Traversing the Security Landscape: From Urgency to Action Read More »

What are the most valuable global brands in 2022?

Brands Speak, Strategy

Apple regains its status as the world’s most valuable brand in the 2022 Kantar BrandZ global ranking. Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With …

What are the most valuable global brands in 2022? Read More »

Towards an edge-enabled future

Brands Speak

New-age technology has been synonymous with growth, and its rising adoption has opened new opportunities to deploy the right business strategy. In this scenario, enterprises that focus on customer experience (CX) and Internet of Things (IoT) will reap the benefit …

Towards an edge-enabled future Read More »