Cashfree Payments introduces Embedded Payments

This will be enabling software platforms to offer seamless payment experiences for businesses

Cashfree Payments, a prominent player in India’s payment and API banking sector, has introduced ‘Embedded Payments’, marking a significant milestone as India’s premier platform-centric payment solution for software platforms.

This innovative offering aims to equip software platforms with the necessary tools to facilitate seamless payment experiences for businesses, thereby fostering growth within the digital ecosystem.

Akash Sinha, CEO and Co-Founder of Cashfree Payments, underscores the company’s commitment to innovation, stating, “At Cashfree Payments, innovation is at the heart of our operations. We are excited to unveil Embedded Payments, India’s pioneering platform-centric payment solution.

This aligns with our mission to streamline payments for businesses and end consumers alike. Our cutting-edge solution empowers platforms to seamlessly integrate payments, simplifying onboarding processes and streamlining account and payment management for businesses.”

Embedded Payments from Cashfree Payments is poised to revolutionize the payment experience within software platforms such as enterprise resource planning (ERPs), customer relationship management (CRMs), SaaS, billing platforms, and similar solutions.

Currently, software platform developers encounter challenges integrating payments into their tools due to complexities, subpar user experiences, operational overhead, and compliance issues. As a result, online businesses often resort to separately integrating payment systems.

With Embedded Payments, software platforms can enable end users to conduct transactions directly on the platform, eliminating the need for redirection to external payment pages or sites. This seamless integration minimizes disruptions and drop-offs during the payment process.

By leveraging Embedded Payments, digital platforms can offload compliance-related responsibilities, as the solution incorporates robust risk and security checks while ensuring compliance with the latest RBI guidelines.

Furthermore, it presents innovative monetization options, transforming payments into a sustainable revenue stream. With access to over 120 payment modes without redirects or external interfaces, platforms can onboard users as merchants and manage payments, refunds, settlements, and post-payment workflows seamlessly.

Cashfree Payments has established itself as a leading online payment aggregator, with a significant market share in bulk disbursals in India through its Payouts service. Recently awarded the Payment Aggregator license by the RBI, Cashfree Payments received investment from SBI, highlighting its pivotal role in fortifying India’s payments ecosystem.

The company collaborates closely with leading banks to develop the core payments and banking infrastructure that underpins its products. Additionally, Cashfree Payments boasts integrations with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Its solutions are utilized in eight other countries, including the USA, Canada, and UAE, emphasizing its global reach and impact.