Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members


Success often leaves a trail behind. Businesses that are deemed to be successful don’t suddenly emerge out of the blue. Books and memoirs, among other facets, are the tell-tale clues to the blueprint of success. The learnings that one can imbibe are often the finer nuances that eventually help reveal the bigger picture. While there is no universal formula for business success, the devil is in the details, great business books by industry virtuosos can be quite helpful. The average CEO reads around 4 to 5 books per month whereas fortune 500 CEOs read much more to stay on the top of their game.

Based on insights, here are some books that include genre classics as well as spell-binding reveals of the unconventional best practices of startups that have achieved remarkable success.

Blitzscaling by Reid Hoffman and Chris Yeh   

Blitzscaling goes into tremendous depth on how to attain scale in the digital company and what may work in other sectors as well, with tonnes of tales created from both personal experience and evident friendships with some of the most important persons in Silicon Valley. Hoffman and Yeh attribute Silicon Valley’s success stories to a tactic known as “blitzscaling,” which allowed businesses like Apple, Airbnb, and Google to rise from the garage to the pinnacle of corporate supremacy in what seems to be an overnight success.

Blitzscaling refers to both the basic architecture and the specific approaches that enable businesses to increase massively quickly. You make judgments and commit to them when you blitzscale, even if your confidence level is far lower than 100 percent.

Measure What Matters by John Doerr

“Take accurate measurements of everything. You can’t improve something you can’t measure, right? In the world of entrepreneurship, it’s essentially an article of religion. John Doerr, on the other hand, has a different perspective. Having invested $12.5 million in Google in 1999, he’s definitely someone you want to listen to. John Doerr discusses his approach to goal-setting and how to achieve them. Objectives and Key Results is the name of his system (OKRs). The author’s method is sound, and it appears that it has been successfully adopted by a number of notable organisations, including Google.

The book elucidates how to discover the OKRs that apply to your company so you can filter out the noise and assess what really matters, allowing you to make changes that have a positive impact.

Homo Deus by Yuval Noah Harari

This is a book on humanity’s long-term future. Harari explores a variety of fascinating issues, including whether humans would be able to conquer death. He also talks about the future of medical science and how AI will affect it. In this book, he discusses the future of practically every aspect of life. Harari describes today’s human beings as a species that crept out of the savannah and learned to conquer climate, overcome sickness, and break free from the food chain. Overeating is becoming more common than famine as a cause of death. Tell a squirrel that and then attempt to persuade it that you have a difficult life.

What’s next for the human-god, is the underlying question. What is the next step in the evolutionary process? As we march toward a wild new future of artificial intelligence, virtual reality, and internet connectedness in everything we touch, each aspiring deity among humans needs an infusion of Harari omniscience. Homo Deus is mostly provocative because of its presentation. Advancements in a variety of sectors are explored, particularly in regard to data and an increase in our lifespan, to demonstrate that we are approaching a watershed moment in history.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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