Srihari Palangala - ET Edge Insights

Successful leadership in matrix-ed organisations

Collaborating and working in teams is de-facto for all successful corporate efforts. Most teams in organisations are globally spread out and dispersed. The pandemic accelerated this with an increase in remote working teams. Often, organisational structures are setup to drive …

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On accelerating your sales cycle

Marketing

Consumers and businesses alike face uncertainty in the economic environment today. This external uncertainty is self-fulfilling and leads to further customer scrutiny of their spending. And when there are investment spends, the closure cycles tend to take longer due to …

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Five imperatives for business growth in 2023

Strategy

The journey from a prospect to a purchasing customer is becoming slower and harder, partly driven by the general caution in the minds of customers today. Growth in business capital spend in markets like the US is expected to come …

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Top 5 tips on marketing through change

Marketing

In a business, the marketing function plays a key role in navigating the organisation through change