Connected Customer Experience by Design: Solving the Complex Jigsaw
Companies must begin to consider providing an integrated customer experience; here is a quick overview of the components required to integrate them seamlessly.
How can data science improve customer experience?
Customer experience management is a team sport. Just like Cristiano Ronaldo or Messi cannot single-handedly win the world cup for their country, it is the same case in customer experience management. The customer facing team are the forwards, the data …
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How can one determine which marketing technology tools will yield the greatest return on investment?
Today, technological advancements are forcing organisations to rethink their business models, organisation structure, processes, and the marketing function itself. Undoubtedly, marketers must rewire themselves for a new way of thinking. Headwinds over the last year have ensured that the next …
Can designing experiences lead to customer action?
Brands need to focus beyond transferring the ownership of their products to customers. A brand is a promise fulfilled. Brands and organisations need to focus on an enterprise level to truly deliver a meaningful and relevant customer experience. Over the …
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Brands need to have a vision for developing Customer Experience strategy
In the last couple of years, we have witnessed the largest shift in consumer behaviour in a generation. A lot more people are leading digital-driven lives and creating an increasingly data-rich world. Today, we have more insights into our customers’ …
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