Gopakumar Subramonian

Leading with modernisation: Keeping customer centricity at the core

Over the decades customer experience (CX) has taken center stage as the single most defining competitive differentiator across geographies and businesses. In the financial services industry, the drive to deliver an excellent customer experience, along with the availability of rapidly evolving technologies that affect functions like customer service, marketing, and software development, has pushed financial institutions … Read more

The New Product Management Model | From Idea to Market

Product Management as a discipline commenced nearly 90 years ago and continues to evolve. Originally it was focussed on market communication to the customer, including product positioning and advertising, packaging, pricing, and promotion, leaving product development to the lab and the plant. However, as this discipline has evolved, product management and development have become strategically … Read more
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