Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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It is difficult to come across the perfect balance when it comes to automobiles. Some offer thrills, while others offer more practicality. Some offer space where others offer a more dashing design. Some others offer simplicity while others offer technological advancements never seen before. The point being the perfect balance is not easy to bring together. But the Nissan Magnite comes pretty close.

Ever since it was launched a few months ago, the Magnite has been making waves. Within a few months of launch, Nissan had sold over 15,000 units of the Magnite with bookings running up to well over 50,000. And all of it is because the Magnite is a great product. In the world of compact SUV’s the Magnite brings together a rare balance of technology, simplicity, performance, practicality, space and a design that will turn heads anywhere it goes.

The bold new design brings incredible road presence together with one of the most handsome faces to be seen in the automotive segment for a while. The sharp design and the stylish LED headlights and DRLs make the Magnite stand out wherever it goes. And once you step aside, you get a feel of the segment leading luxury that this SUV offers. Well laid out instrumentation, a smart infotainment system that caters to your every need – be it navigation or music, seats that envelop you in luxury and enough space for you, your family and their luggage – it all points to an SUV that is punching way above its weight.

This holds true for its powertrain and transmission options too. With two engines and two transmissions on offer, you get to spec your Magnite with anywhere between 71 to 99bhp with your chosen transmission thrown in. Whatever the spec, the SUV still returns between 17.7 to 19.42 kilometers to the litre.

And then there’s the tech. With the latest in safety tech (ABS with EBD, Vehicle Dynamic Control, Electronic Stability Control, dual airbags, hill-start assist) and the best in user experience tech (wireless charging, an air purifier, carplay connectivity, NissanConnect and a whole bunch more), the Magnite offers incredible value for the consumer’s money. And when you combine all of this with the Nissan promise of low ownership costs and excellent sales and service support aided by their large network of service providers the choice is so easy.

The Nissan Magnite can easily be called one of the automotive success stories of this year. By bringing together everything a consumer could want from a compact SUV – right from mechanical superiority, advanced technology, safety, style, comfort and accessibility – Nissan has delivered that rare balanced product that is, often, so hard to come by. As much as the perfect balance is a hard endeavour to undertake, the Magnite seems to come out the other side victorious. It is one of those rare products that does not ask you to compromise. And that is what great balance is, after all.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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