Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

04-01

Brands marketers feel that local markets in rural areas is still the most effective way of reaching out to consumers. Although mobile marketing is fast caching up as a preferred medium to advertising, which was voted as second best medium.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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