48% marketers still believe in Haats to reach rural consumers

Brands marketers feel that local markets in rural areas is still the most effective way of reaching out to consumers. Although mobile marketing is fast caching up as a preferred medium to advertising, which was voted as second best medium.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members